When a school district places a funding referendum on the ballot, the outcome has a direct impact on students, staff, and the community as a whole. Encouraging “yes” votes requires more than simply presenting numbers—it calls for clear communication, trust-building, and connecting the proposal to shared community values. By approaching the process thoughtfully, schools can help voters feel informed and confident in their decision.

1. Lead with Transparency and Clarity
Voters are more likely to support a referendum when they clearly understand what it covers, why it is needed, and how funds will be spent. District leaders should provide plain-language explanations of the proposal, share detailed but accessible budget information, and highlight how taxpayer dollars will translate into benefits for students. Visual tools such as infographics, FAQs, and community presentations can make complex financial details easier to grasp and build confidence that the district is being responsible with resources.

2. Connect to Student and Community Impact
While budgets and buildings are important, people often vote with their hearts as much as their heads. Sharing stories of how improved facilities, programs, or resources will directly impact students’ learning experiences makes the referendum personal. Emphasizing long-term benefits—such as safer schools, modern learning environments, and community spaces—helps voters see the proposal as an investment not only in education but also in the vitality of the town or district.

3. Engage the Community Early and Often
A successful referendum campaign depends on trust and dialogue. Districts should invite feedback long before the ballot, through surveys, forums, and advisory groups. Listening to concerns and adjusting plans where possible demonstrates responsiveness. Closer to the vote, consistent outreach via newsletters, social media, local media, and personal conversations ensures voters have accurate information and feel included in the process. When community members believe their voices shaped the proposal, they are more likely to support it at the polls.

How InGensa Can Help
At InGensa, we specialize in guiding districts through the complex process of preparing for and communicating about referendums. From assessing facility and budget needs to crafting clear, community-centered messaging, we help school leaders build strategies that foster trust and engagement. Our team ensures that districts not only put forward strong proposals but also have the tools to connect meaningfully with their communities—positioning them for referendum success.